Customer Discovery and Acquisition
At Foundcy, we follow growth teams, product people and founders
in SaaS companies to curate the most relevant content they read.These are all our curated posts on Customer Discovery and Acquisition.

In search for your
Ideal Customer Profile.
By Maja Voje

Find your early adopters by doing
things that don’t scale.

By Theo Ohene

The Lindy Effect
on startup potential.
By Jason Cohen

How we got our first 1,000 users.
Customer Journey Mapping:
your definitive guide.
By Paul Boag
How we got our first 100 paying
customers in 24 hours.
How to acquire customers:19
traction channels to start testing.
By Nat Eliason
How we got our first 2,000 users
doing things that don’t scale.
By Ryan Hoover

Why targeting an ICP brings
10x more customers.
By Jason Cohen

Free users to customers:
the bowling alley framework.
By Wes Bush

By Kyle Poyar

Before there is Ideal, there is
Early (Customer Profile)
By Maja Voje
By Ryan Glasgow
How Stripe validates ideas
for new products
By Daniel Kyne
How we got 1,000 Beta signups
in 2 weeks: the blueprint.
By Mani Karthik
How Product Hunt + Hacker News
fueled 300k views in 30 days.
By Jad Limcaco
How we got 2,000+ customers
by doing things that didn’t scale.
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