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Growth and Product-Led Growth / Product-Market Fit and Go-to-Market / Product Development, Metrics and Pricing / Customer Discovery and Acquisition / Product Discovery and Product Design / Strategy and Management /
Product Marketing

Customer Discovery and Acquisition

In search for your
Ideal Customer Profile.

By Maja Voje

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Find your early adopters by doing
things that don’t scale.

By Lenny Rachitsky

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Product-led acquisition.

By Theo Ohene

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The Lindy Effect
on startup potential.

By Jason Cohen

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How we got our first 1,000 users.

By James Hawkins

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Customer Journey Mapping:
your definitive guide.

By Paul Boag

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How we got our first 100 paying
customers in 24 hours.

By Alex Turnbull

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How to acquire customers:19
traction channels to start testing.

By Nat Eliason

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How we got our first 2,000 users
doing things that don’t scale.

By Ryan Hoover

Why targeting an ICP brings
10x more customers.

By Jason Cohen

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Free users to customers:
the bowling alley framework.

By Wes Bush

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40+ ICP marketing plays.

By Kyle Poyar

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Before there is Ideal, there is
Early (Customer Profile)

By Maja Voje

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Every startup needs a story.

By Ryan Glasgow

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How Stripe validates ideas
for new products

By Daniel Kyne

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How we got 1,000 Beta signups
in 2 weeks: the blueprint.

By Mani Karthik

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How Product Hunt + Hacker News
fueled 300k views in 30 days.

By Jad Limcaco

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How we got 2,000+ customers
by doing things that didn’t scale.

By Alex Turnbull

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