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The best posts on Product Growth for SaaS companies.

Customer Discovery, Acquisition, and Development

At Foundcy, we follow growth teams, product people and founders
in SaaS companies to curate the most relevant content they read.These are all our curated posts on Customer Acquisition.

Find your early adopters by doing things that don’t scale.

By Lenny Rachitsky

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Product-led acquisition.

By Theo Ohene

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The Lindy Effect
on startup potential.

By Jason Cohen

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How we got our first 1,000 users.

By James Hawkins

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Customer Journey Mapping:
your definitive guide.

By Paul Boag

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How we got our first 100 paying customers in 24 hours.

By Alex Turnbull

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How to acquire customers:19 traction channels to start testing.

By Nat Eliason

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How we got our first 2,000 users doing things that don’t scale.

By Ryan Hoover

Free users to customers:
the bowling alley framework.

By Wes Bush

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40+ ICP marketing plays.

By Kyle Poyar

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Before there is Ideal, there is
Early (Customer Profile)

By Maja Voje

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Every startup needs a story.

By Ryan Glasgow

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How Stripe validates ideas
for new products

By Daniel Kyne

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How we got 1,000 Beta signups
in 2 weeks: the blueprint.

By Mani Karthik

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How Product Hunt + Hacker News fueled 300k views in 30 days.

By Jad Limcaco

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How we got 2,000+ customers
by doing things that didn’t scale.

By Alex Turnbull

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on Customer Acquisition and more.

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